Fleet Management Product
The fleet management industry is burdened with complicated and ineffective procedures. How can we revolutionize it by developing efficient tools that simplify the job of fleet managers?
My Role
Product Designer
Proof of Concept (Dec. 2022-May 2023)
MVP (May 2023-October 2023)
Project Phases
Tools
Figma, Storybook, JIRA, Notion, Miro
The Breakdown
What Problem Are We Trying to Solve?
Our aim is to develop a new product that resolves the common issues faced by fleet managers while handling their fleet.
The primary objective of our product is to streamline the tedious administrative tasks involved in fleet management, such as logging depreciation rates and meticulous accounting event tracking. This, in turn, enables fleet managers to devote their time and energy to more significant and impactful responsibilities.
The Gist
Proof of Concept
We approached this project in phases. The first phase was a Proof of Concept (PoC) to gather context and determine product market fit.
During the Proof of Concept phase, we conducted extensive research to gain context about the fleet management industry and identify a key feature that would establish the direction for the rest of the product.
In this phase, we wanted to validate the value of a product that would serve as a central hub of information for key users including fleet managers, sales managers, and accountants.
We focused on core features including an inventory list and vehicle profile pages.
During the MVP phase, we built upon the success of our Proof of Concept. Our objective for the MVP was to enhance the feature set that we developed in our PoC.
The features that we aimed to deliver in the MVP were focused on accounting tasks and reports that are crucial for making decisions related to optimizing the fleet.
Key KPIs for our MVP included Net promoter score (NPS), Employee satisfaction, and cost of ownership.
Minimum Viable Product
