Hi I'm Anthony 👋🏽 a product designer who makes complex products feel obvious because I never stop asking why.

DESIGN

RESEARCH

SYSTEMS THINKING

Hi I'm Anthony 👋🏽 a product designer who makes complex products feel obvious because I never stop asking why.

DESIGN

RESEARCH

SYSTEMS THINKING

Streamlining EMR Search

Streamlining EMR Search

Designed a smarter search experience that helped care teams work faster and more confidently, saving ~$15K/month in operational costs.

Event Tracking Automation

Event Tracking Automation

Standardized and automated Leave of Absence event tracking to ensure 100% reporting accuracy while reducing operation overhead and improving care continuity.

my journey so far

my journey so far

Product Designer

Dialogue

Product Designer

Versett/CBTW

Lead UX Designer

Aurora Medical

UX/UI Designer

RogueUX

Care Platform Team

End-to-end client work

Core Product Team

Core Design Team

July 2024 to September 2025

October 2021 to September 2023

April 2021 to October 2021

December 2020 to December 2021

Toronto 🇨🇦

Toronto 🇨🇦

Toronto 🇨🇦

Toronto 🇨🇦

Product Designer

Dialogue

Toronto 🇨🇦

Care Platform Team

July 2024 to September 2025

Product Designer

Aurora Medical

Toronto 🇨🇦

End-to-end client work

October 2021 to September 2023

Lead UX Designer

Versett/CBTW

Toronto 🇨🇦

Core Product Team

April 2021 to October 2021

UX/UI Designer

RogueUX

Toronto 🇨🇦

Core Design Team

December 2020 to December 2021

A bit about me

career story

I took the long way here. Totally worth it.

I took the long way here. Totally worth it.

Marketing taught me how to think about people. Customer success taught me how to listen to them. Design is where both of those things became useful at the same time. But somewhere between spreadsheets and FAQs, I kept finding myself drawn to the same question: why is this so hard to use? That question became a career. Five years in, I'm a Product Designer who gets to turn that frustration into solutions people actually enjoy — and I wouldn't have it any other way.

Marketing taught me how to think about people. Customer success taught me how to listen to them. Design is where both of those things became useful at the same time. But somewhere between spreadsheets and FAQs, I kept finding myself drawn to the same question: why is this so hard to use? That question became a career. Five years in, I'm a Product Designer who gets to turn that frustration into solutions people actually enjoy — and I wouldn't have it any other way.

how I think about design

Good design is just empathy with a really clean UI.

Good design is just empathy with a really clean UI.

I don't design features. I design for the person who's going to use them at 11pm on a bad day with one bar of service. That means getting to the root of the problem before touching a single frame — and staying curious long after the designs ship.

I don't design features. I design for the person who's going to use them at 11pm on a bad day with one bar of service. That means getting to the root of the problem before touching a single frame — and staying curious long after the designs ship.

Opening tabs to verify

"too many clicks"

how I work with others

The best ideas in the room aren't always mine. That's kind of the point.

The best ideas in the room aren't always mine. That's kind of the point.

I've had the privilege of working alongside unicorn engineers, superstar PMs, and designers who've made me sharpen my craft every single day. I show up to every project ready to learn as much as I contribute. Great products aren't solo projects — they're what happens when talented people actually talk to each other.

I've had the privilege of working alongside unicorn engineers, superstar PMs, and designers who've made me sharpen my craft every single day. I show up to every project ready to learn as much as I contribute. Great products aren't solo projects — they're what happens when talented people actually talk to each other.

outside of work

When I close Figma, i'm…

When I close Figma, i'm…

Usually rooting for the Raptors (through the highs and the many, many lows), hunting for the next grail sneaker, rewatching Simpsons episodes I've already seen 12 times, or cooking a meal that absolutely nobody asked for but everyone ate. I also started diving into content creation so check out my channel :)

Usually rooting for the Raptors (through the highs and the many, many lows), hunting for the next grail sneaker, rewatching Simpsons episodes I've already seen 12 times, or cooking a meal that absolutely nobody asked for but everyone ate. I also started diving into content creation so check out my channel :)

Want to chat about a project? Or just shoot the sh*t? Drop me a line ✉️

Want to chat about a project? Or just shoot the sh*t? Drop me a line ✉️

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